What Are Google Sitelinks?
Google Sitelinks are automatic links that are generated by Google Algorithm. They used to appear below our website listing in search result pages on Google. Google created them to help searchers better understand a website before visiting it and as a shortcut to important pages on that website. They are randomly chosen by Google Algorithm and we don’t have much control over which pages from our website will be chosen as sitelinks by Google. But we can surely block pages of our choice being used as Site Links through oir Google Webmaster Tools account.
Here is an interesting video from Matt Cutts where he is talking about Google sitelinks and how they are actually created:
Benefits of Having Google SiteLinks
The first benefit I see having sitelinks is more traffic to our website from Google for brand names as our website will get more exposure due to the availability of Site Links and better Click through Rate (CTR).
Second benefit I see having Sitelinks means higher authority for your website on Google. Google seems to be assigning Sitelinks to those websites only that are very popular in their niche, have strong backlinks, well structured navigational links etc. So getting siteinks for my blog gives me nice feeling of being owner of a top authority blog in Google.
Getting Google Site Links for Your Website
First of all let me make it clear, Google has not shared anything that can tell how website become eligible for sitelinks. We try to judge how a website gets sitelinks depending upon how our previous website gets them and how other website owners are getting them. So there is no shortcut or button that we need to click to get sitelinks. But still there are some factors you should work on to get SiteLinks for your website from Google.
- It’s the number of links that are pointing to our website home page that matters the most. If our domain name is just a collection of generic terms, our website chances of getting sitelinks for those terms are quite low. We should look at getting links to our website for its brand name. Like for my blog home page, I can think of getting links for terms like Bloggers Passion, BloggersPassion, BloggersPassion.com, my own name and certain combinations involving brand and my name. So we should look at ways to get more links to my blog home page using these anchors. We used to get sitelinks for very few key terms only and not for every search term where our website is ranking.
- Number of cached pages also matters for the terms you want to get sitelinks for your website. These cached pages are not the cached pages from your website, but pages from other websites that are showing up in Google search results.
- Domain age also matters a lot in this regard. I did not noticed websites with few months age getting sitelinks from Google. Bloggers Passion was one year plus when I first noticed sitelinks for it. So websites with good age are stronger candidate for achieving these kinds of special links from Google.
- Your website need to be ranked first position for the search term you want to get sitelinks for. And your website ranking need to be very stable for that search term.
- High CTR from search engine results pages and high amount of traffic from search engines make your chances of getting sitelinks stronger.
- We need to create well-structured navigational HTML links. We can use CSS to give stylish look to our navigational links.
- We need to add correct titles and meta tags for our website home and navigational links to get better click through rate from search engines. Our meta data needs to be corrected and absence of that would result in lower CTR from search engines and chances of your website getting sitelinks become lower.
How to Demote a Site-link?
As stated previously, we don’t have much control over how Google counts sitelinks for our website. There is no one in Google team who manually decides sitelinks for a domain. There are certain algorithms that do this job automatically. With sitelinks or sometimes called as quick links, Google aims at showing the most important pages from a domain in Google search. However, sometime Google shows links from your domain that you don’t want to show up and you want to replace them with other links from your domain.
There is no way you can ask Google to add a particular link from your domain as sitelink, but you can surely ask Google to remove a particular link from your sitelinks section as follows:
- Login into your Google Webmaster Tools account and click Sitelinks under Configuration
- Enter the URL of the link you want to remove from Google sitelinks section under Demote This Sitelink URL and click red color Demote button
Google will soon stop showing that link in sitelinks section for your domain and will add another alternate to it. If you are fine with the newly added link, that is fine. If you want to change that as well, you have to repeat the above process again.
Hope those tips will help you get sitelinks for your websites from Google. Do you have any tip that can help us get these hard to get special links for our website from Google quickly, please share in the comments section below.