How Do The Social Signals Work in SEO?

There are more than hundreds ranking factors that affect in the SERP, directly or indirectly. Some of these factors are the keywords in URLs, the Meta-title tags, the H1, H2 tags, the quality of the content in the website, the variation of the anchor texts, the keyword density, the over optimization, keyword stuffing, the quality of backlinks,  the time spent on a website, website architecture – All these factors ideally combined to each other and can bring you the optimal results.

There is a brand new factor that plays an important role in the year of 2013 – are the “Social Signals” – coming from various social networking sites,  micro-blogging sites, social bookmarking services such as Facebook, Linkedin, Twitter, Pinterest, Instagram,  Plurk, Friendfeed, StumbleUpon etc.

How Do The “Social Signals” Work?

how-does-social-signals-works-in-seo

Here we can see that the social networks are interlinked

In other words we can say that if a user posts a comment on Pinterest – he/she can further share his/her comment on the personal Twitter or in a Facebook Page and can reach much more greater audience.

In simple words this is how it works:

Accounts on  Pinterest  -> Comments on Pinterest  -> The user can share its comment on their Twitter & Facebook profile / page -> Some of the user’s (depending on his/her influence) friends and followers see the comment and disseminate the original comment through their social media accounts.

Another factor that applies in the cases like Twitter, g+, Pinterest, is the followers and following. It can be depicted by those you follow and you are being followed.  For an example, on Twitter, if you follow 50 users and you are being followed by 1,00,000 users it is obvious that your business is much more influential and the content is considered as trustworthy and reliable.

As of 2010, major search engines like Google, Yahoo and Bing have publicly admitted that SOCIAL SIGNALS are another ranking factor. This means that when your content is being shared by other users via social media channels, it  consists of a social vote of confidence of users to your account.

Am I correct guys? What is your opinion?

One thought on “How Do The Social Signals Work in SEO?

  1. I do agree to some extent although till date this is one of the most talked about topics in SEO. To my knowledge Social is one of the key pillars of SEO and does play a vital role in boosting organic presence on search engines but am not sure if the activity on a certain post will boost that specifically in search engines.

    This is a great article to read. http://www.forbes.com/sites/jaysondemers/2014/01/28/the-three-pillars-of-seo-in-2014/

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