How Do The Social Signals Work in SEO?

There are more than hundreds ranking factors that affect in the SERP, directly or indirectly. Some of these factors are the keywords in URLs, the Meta-title tags, the H1, H2 tags, the quality of the content in the website, the variation of the anchor texts, the keyword density, the over optimization, keyword stuffing, the quality of backlinks,  the time spent on a website, website architecture – All these factors ideally combined to each other and can bring you the optimal results.

There is a brand new factor that plays an important role in the year of 2013 – are the “Social Signals” – coming from various social networking sites,  micro-blogging sites, social bookmarking services such as Facebook, Linkedin, Twitter, Pinterest, Instagram,  Plurk, Friendfeed, StumbleUpon etc.

How Do The “Social Signals” Work?

how-does-social-signals-works-in-seo

Here we can see that the social networks are interlinked

In other words we can say that if a user posts a comment on Pinterest – he/she can further share his/her comment on the personal Twitter or in a Facebook Page and can reach much more greater audience.

In simple words this is how it works:

Accounts on  Pinterest  -> Comments on Pinterest  -> The user can share its comment on their Twitter & Facebook profile / page -> Some of the user’s (depending on his/her influence) friends and followers see the comment and disseminate the original comment through their social media accounts.

Another factor that applies in the cases like Twitter, g+, Pinterest, is the followers and following. It can be depicted by those you follow and you are being followed.  For an example, on Twitter, if you follow 50 users and you are being followed by 1,00,000 users it is obvious that your business is much more influential and the content is considered as trustworthy and reliable.

As of 2010, major search engines like Google, Yahoo and Bing have publicly admitted that SOCIAL SIGNALS are another ranking factor. This means that when your content is being shared by other users via social media channels, it  consists of a social vote of confidence of users to your account.

Am I correct guys? What is your opinion?

Change in Ranking Advice by Google – Go for Good Website Instead Of Links

Not long ago, a majority of people who are linked to one website or other had a common thought that link building alone would help their website achieve sky soaring popularity. But, most of them, by now, have proven to be wrong.

As we all know, hard work has no substitute for achieving good results. So, building a website that is not so good, and link building seems more like a shortcut to fame, one thing that Google has never tolerated.

Today, link building is easier than anything else in the world. There are numerous such providers in the internet who are ready to provide your website with thousands of links for minimum amount.

website-structure-professional-organic-seo-expert-kolkataThere are many people who initially get fooled by them and go for these links which, in almost all of the cases are spam links. They might help your website at the first sight, but on the long run, they are destroying your website instead of doing any benefit.

With its latest algorithm updates, it is not a troublesome task for Google to find out which link is good and which one is bad. Recent updates from this search engine authority clearly indicates towards the fact that one should give more stress on building a quality site rather than concentrating on links only.

Here are the points that should be kept in mind while building a quality website –

  1. Appearance
  2. Content
  3. Functionality
  4. Website Usability
  5. Search Engine Optimization

All the above points should be dealt with equal importance in order to create and maintain a website that would definitely be important in the eyes of Google.

The website should look good and at the same time be user friendly, content must be unique and of good quality, website should come with proper functionality and usability. Lastly, the SEO should be done in a genuine process.

Avail the above steps and you will definitely get a good quality website.

Is It Important To Have Unique Meta Tag & Description for Every Single Page Of Your Website?

Meta Tags & Descriptions – these are the basic things to setup the Onpage SEO of a website. There are many confusion and debate regarding this topic. Many SEO professionals told that we can use same meta tags & descriptions for our webpages. But if we use same or identical Meta tags & Description then Google’s Webmaster Tools will give us an Error Message of “Similar Meta Tags“. So it is quite obvious that Unique Meta Tags & Descriptions has its own priority.

Recently, Mr. Matt Cutts upload a video regarding this. please check –

Here you can check that Matt Cutts also recommend to have the Unique Meta Tags for each and individual webpages. Because, we all know right now that Strong Onpage Structure will give you larger benefit to your Offpage Activities. And this will boost up your SERP as well.

How Do You Get Google Site-Links for Your Website

What Are Google Sitelinks?

Google Sitelinks are automatic links that are generated by Google Algorithm. They used to appear below our website listing in search result pages on Google. Google created them to help searchers better understand a website before visiting it and as a shortcut to important pages on that website. They are randomly chosen by Google Algorithm and we don’t have much control over which pages from our website will be chosen as sitelinks by Google. But we can surely block pages of our choice being used as Site Links through oir Google Webmaster Tools account.

Here is an interesting video from Matt Cutts where he is talking about Google sitelinks and how they are actually created:

Benefits of Having Google SiteLinks

The first benefit I see having sitelinks is more traffic to our website from Google for brand names as our website will get more exposure due to the availability of Site Links and better Click through Rate (CTR).

Second benefit I see having Sitelinks means higher authority for your website on Google. Google seems to be assigning Sitelinks to those websites only that are very popular in their niche, have strong backlinks, well structured navigational links etc. So getting siteinks for my blog gives me nice feeling of being owner of a top authority blog in Google.

Getting Google Site Links for Your Website

First of all let me make it clear, Google has not shared anything that can tell how website become eligible for sitelinks. We try to judge how a website gets sitelinks depending upon how our previous website gets them and how other website owners are getting them. So there is no shortcut or button that we need to click to get sitelinks. But still there are some factors you should work on to get SiteLinks for your website from Google.

  1. It’s the number of links that are pointing to our website home page that matters the most. If our domain name is just a collection of generic terms, our website chances of getting sitelinks for those terms are quite low. We should look at getting links to our website for its brand name. Like for my blog home page, I can think of getting links for terms like Bloggers Passion, BloggersPassion, BloggersPassion.com, my own name and certain combinations involving brand and my name. So we should look at ways to get more links to my blog home page using these anchors. We used to get sitelinks for very few key terms only and not for every search term where our website is ranking.
  2. Number of cached pages also matters for the terms you want to get sitelinks for your website. These cached pages are not the cached pages from your website, but pages from other websites that are showing up in Google search results.
  3. Domain age also matters a lot in this regard. I did not noticed websites with few months age getting sitelinks from Google. Bloggers Passion was one year plus when I first noticed sitelinks for it. So websites with good age are stronger candidate for achieving these kinds of special links from Google.
  4. Your website need to be ranked first position for the search term you want to get sitelinks for. And your website ranking need to be very stable for that search term.
  5. High CTR from search engine results pages and high amount of traffic from search engines make your chances of getting sitelinks stronger.
  6. We need to create well-structured navigational HTML links. We can use CSS to give stylish look to our navigational links.
  7. We need to add correct titles and meta tags for our website home and navigational links to get better click through rate from search engines. Our meta data needs to be corrected and absence of that would result in lower CTR from search engines and chances of your website getting sitelinks become lower.

How to Demote a Site-link?

As stated previously, we don’t have much control over how Google counts sitelinks for our website. There is no one in Google team who manually decides sitelinks for a domain. There are certain algorithms that do this job automatically. With sitelinks or sometimes called as quick links, Google aims at showing the most important pages from a domain in Google search. However, sometime Google shows links from your domain that you don’t want to show up and you want to replace them with other links from your domain.

There is no way you can ask Google to add a particular link from your domain as sitelink, but you can surely ask Google to remove a particular link from your sitelinks section as follows:

  • Login into your Google Webmaster Tools account and click Sitelinks under Configuration
  • Enter the URL of the link you want to remove from Google sitelinks section under Demote This Sitelink URL and click red color Demote button

Google will soon stop showing that link in sitelinks section for your domain and will add another alternate to it. If you are fine with the newly added link, that is fine. If you want to change that as well, you have to repeat the above process again.

Hope those tips will help you get sitelinks for your websites from Google. Do you have any tip that can help us get these hard to get special links for our website from Google quickly, please share in the comments section below.