How Do The Social Signals Work in SEO?

There are more than hundreds ranking factors that affect in the SERP, directly or indirectly. Some of these factors are the keywords in URLs, the Meta-title tags, the H1, H2 tags, the quality of the content in the website, the variation of the anchor texts, the keyword density, the over optimization, keyword stuffing, the quality of backlinks,  the time spent on a website, website architecture – All these factors ideally combined to each other and can bring you the optimal results.

There is a brand new factor that plays an important role in the year of 2013 – are the “Social Signals” – coming from various social networking sites,  micro-blogging sites, social bookmarking services such as Facebook, Linkedin, Twitter, Pinterest, Instagram,  Plurk, Friendfeed, StumbleUpon etc.

How Do The “Social Signals” Work?

how-does-social-signals-works-in-seo

Here we can see that the social networks are interlinked

In other words we can say that if a user posts a comment on Pinterest – he/she can further share his/her comment on the personal Twitter or in a Facebook Page and can reach much more greater audience.

In simple words this is how it works:

Accounts on  Pinterest  -> Comments on Pinterest  -> The user can share its comment on their Twitter & Facebook profile / page -> Some of the user’s (depending on his/her influence) friends and followers see the comment and disseminate the original comment through their social media accounts.

Another factor that applies in the cases like Twitter, g+, Pinterest, is the followers and following. It can be depicted by those you follow and you are being followed.  For an example, on Twitter, if you follow 50 users and you are being followed by 1,00,000 users it is obvious that your business is much more influential and the content is considered as trustworthy and reliable.

As of 2010, major search engines like Google, Yahoo and Bing have publicly admitted that SOCIAL SIGNALS are another ranking factor. This means that when your content is being shared by other users via social media channels, it  consists of a social vote of confidence of users to your account.

Am I correct guys? What is your opinion?

Latest Updates of Google Analytics

Google is not only famous for its search engine, but also the owner of various products that they love to play and edit.

Those who work in the field of digital marketing spend their most of the time navigating and understanding about the vast scope of Google Analytics, which is extremely helpful in discovering insights and unpacking data.

Latest Upgrades of Google Analytics - professional organic seo expert kolkataRecently, several changes were made in Analytics which have proven to be effective largely. So, before the changes find you, let’s take a closer look on the four major changes that have taken place in the Google Analytics –

  1. Redesign of Google Analytics – this change has been made in broader sense, yet, its impact is fruitful. The interface has been cleaned up, the menus have been rearranged, and lots of functionality has been added up. Access to the old format is temporarily available. The important change that one can notice in the design is that it has become much simpler than before. Though some of the popular functionalities have been removed at the initial stage of redesigning, executives from Google have clearly stated that they will soon be re-instituting the popular features that have been disabled. The new design lacked the ability to export report as PDF, which has been added back recently.
  2. Real-Time Data Reporting – this one is one of the most exciting features that are included in the Google Analytics for the first time. You can find this feature under the Home menu as Real-time (beta). This will greatly help you to track the traffic towards your website and also make you aware about how the traffic might go up or down in the near future. Packed up with lots of potential, this is one of the best things introduced.
  3. Search Engine Optimization Insights – this too is a helpful addition made in the Analytics and can be found under the ‘Traffic Sources’ option. With the help of this option, you can view Search Queries, Landing Pages, and Geographic Summaries once you have synchronized your Webmaster tool profile with the Analytic Profile. You will be asked to do this simple task once you try to access any menu of Search Engine Optimization.
  4. Integrated G+ – you will find this new addition under the ‘Audience’ menu where there is a new addition named ‘Social’. With the help of this thing, you can monitor each and everything of your website. Though it is not a complete feature regarding social world, but it can definitely be the starting of a new era.

Google Analytics is undoubtedly a great tool but in order to get the best of it, you have to retain your investigation so that you can see the whole picture, whereas the above tips are just the starting.

Change in Ranking Advice by Google – Go for Good Website Instead Of Links

Not long ago, a majority of people who are linked to one website or other had a common thought that link building alone would help their website achieve sky soaring popularity. But, most of them, by now, have proven to be wrong.

As we all know, hard work has no substitute for achieving good results. So, building a website that is not so good, and link building seems more like a shortcut to fame, one thing that Google has never tolerated.

Today, link building is easier than anything else in the world. There are numerous such providers in the internet who are ready to provide your website with thousands of links for minimum amount.

website-structure-professional-organic-seo-expert-kolkataThere are many people who initially get fooled by them and go for these links which, in almost all of the cases are spam links. They might help your website at the first sight, but on the long run, they are destroying your website instead of doing any benefit.

With its latest algorithm updates, it is not a troublesome task for Google to find out which link is good and which one is bad. Recent updates from this search engine authority clearly indicates towards the fact that one should give more stress on building a quality site rather than concentrating on links only.

Here are the points that should be kept in mind while building a quality website –

  1. Appearance
  2. Content
  3. Functionality
  4. Website Usability
  5. Search Engine Optimization

All the above points should be dealt with equal importance in order to create and maintain a website that would definitely be important in the eyes of Google.

The website should look good and at the same time be user friendly, content must be unique and of good quality, website should come with proper functionality and usability. Lastly, the SEO should be done in a genuine process.

Avail the above steps and you will definitely get a good quality website.

Is It Important To Have Unique Meta Tag & Description for Every Single Page Of Your Website?

Meta Tags & Descriptions – these are the basic things to setup the Onpage SEO of a website. There are many confusion and debate regarding this topic. Many SEO professionals told that we can use same meta tags & descriptions for our webpages. But if we use same or identical Meta tags & Description then Google’s Webmaster Tools will give us an Error Message of “Similar Meta Tags“. So it is quite obvious that Unique Meta Tags & Descriptions has its own priority.

Recently, Mr. Matt Cutts upload a video regarding this. please check –

Here you can check that Matt Cutts also recommend to have the Unique Meta Tags for each and individual webpages. Because, we all know right now that Strong Onpage Structure will give you larger benefit to your Offpage Activities. And this will boost up your SERP as well.

Google Knowledge Graph Carousel – A New Feather in the Hat of Google

As we all know about the worldwide fame of Google, it is spreading with time and for true reasons. The latest addition to the collection of Google is their Google Knowledge Graph Carousel.

Have you ever thought how wonderful it would have been if you would have got the picture of something you are reading about, both at the same time? Well, this latest addition of Google lets Carousel images to be displayed in the Search Engine Result Page (SERP).

Google Knowledge Graph CarouselFacility of Carousel Images

For those who are related with SEO, everyone knows about the importance of the term ‘KEYWORD’. This type of image displays the result according to the latest search queries defined upon the keywords you have searched for.

For those who are not related to SEO, here’s a simple example –

If you are searching about Brad Pitt, you could have been searching for ‘Brad Pitt Wallpaper’, ‘Brad Pitt Latest Movies’, ‘Brad Pitt kids’, and many more. The above terms will also be displayed just above the search results with appropriate series of images.

So, the ultimate word is that Google has made the job of typing long words and searching them a lot easier than before. Time seems so expensive to us now days that even we, the human beings are getting addicted to multi-tasking.

Though the actual project was said to be launched almost a year ago, it seems to become more and more popular in the recent days.

After all those words, it seems needless to say about the advantages of the Google Knowledge Graph Carousel. It saves your time, lets you to be the master of your search and also lets you to purify it and bring out the best.

Moreover, the Carousel Image lets us to give equal importance to the search results in a page that was not possible before.

Are you looking for any disadvantages? Well, congratulations to anyone if you can ever find one.

So, all in all, the latest addition to Google family, the Google Knowledge Graph Carousel deserves special praise without any doubt, for making the search engine more of a human kind.