How Do The Social Signals Work in SEO?

There are more than hundreds ranking factors that affect in the SERP, directly or indirectly. Some of these factors are the keywords in URLs, the Meta-title tags, the H1, H2 tags, the quality of the content in the website, the variation of the anchor texts, the keyword density, the over optimization, keyword stuffing, the quality of backlinks,  the time spent on a website, website architecture – All these factors ideally combined to each other and can bring you the optimal results.

There is a brand new factor that plays an important role in the year of 2013 – are the “Social Signals” – coming from various social networking sites,  micro-blogging sites, social bookmarking services such as Facebook, Linkedin, Twitter, Pinterest, Instagram,  Plurk, Friendfeed, StumbleUpon etc.

How Do The “Social Signals” Work?

how-does-social-signals-works-in-seo

Here we can see that the social networks are interlinked

In other words we can say that if a user posts a comment on Pinterest – he/she can further share his/her comment on the personal Twitter or in a Facebook Page and can reach much more greater audience.

In simple words this is how it works:

Accounts on  Pinterest  -> Comments on Pinterest  -> The user can share its comment on their Twitter & Facebook profile / page -> Some of the user’s (depending on his/her influence) friends and followers see the comment and disseminate the original comment through their social media accounts.

Another factor that applies in the cases like Twitter, g+, Pinterest, is the followers and following. It can be depicted by those you follow and you are being followed.  For an example, on Twitter, if you follow 50 users and you are being followed by 1,00,000 users it is obvious that your business is much more influential and the content is considered as trustworthy and reliable.

As of 2010, major search engines like Google, Yahoo and Bing have publicly admitted that SOCIAL SIGNALS are another ranking factor. This means that when your content is being shared by other users via social media channels, it  consists of a social vote of confidence of users to your account.

Am I correct guys? What is your opinion?

Change in Ranking Advice by Google – Go for Good Website Instead Of Links

Not long ago, a majority of people who are linked to one website or other had a common thought that link building alone would help their website achieve sky soaring popularity. But, most of them, by now, have proven to be wrong.

As we all know, hard work has no substitute for achieving good results. So, building a website that is not so good, and link building seems more like a shortcut to fame, one thing that Google has never tolerated.

Today, link building is easier than anything else in the world. There are numerous such providers in the internet who are ready to provide your website with thousands of links for minimum amount.

website-structure-professional-organic-seo-expert-kolkataThere are many people who initially get fooled by them and go for these links which, in almost all of the cases are spam links. They might help your website at the first sight, but on the long run, they are destroying your website instead of doing any benefit.

With its latest algorithm updates, it is not a troublesome task for Google to find out which link is good and which one is bad. Recent updates from this search engine authority clearly indicates towards the fact that one should give more stress on building a quality site rather than concentrating on links only.

Here are the points that should be kept in mind while building a quality website –

  1. Appearance
  2. Content
  3. Functionality
  4. Website Usability
  5. Search Engine Optimization

All the above points should be dealt with equal importance in order to create and maintain a website that would definitely be important in the eyes of Google.

The website should look good and at the same time be user friendly, content must be unique and of good quality, website should come with proper functionality and usability. Lastly, the SEO should be done in a genuine process.

Avail the above steps and you will definitely get a good quality website.